American Family Insurance with The Property Brothers
The Property Brothers, Drew and Jonathan Scott, have collaborated with American Family Insurance in a series of video campaigns to promote the brand's home insurance products and services. These campaigns leverage the popularity and expertise of the Scott brothers, known for their hit TV show where they help clients buy, renovate, and transform homes.
In the videos, Drew and Jonathan Scott typically share their insights and tips on home renovation, maintenance, and protection. They highlight the importance of having reliable home insurance to safeguard one's investment and ensure peace of mind. The content is designed to resonate with homeowners by combining practical advice on home improvement with the security and assurance that American Family Insurance provides.
Key aspects of the video work include:
Home Renovation Tips: The Scott brothers offer expert advice on various aspects of home renovation, from budgeting and planning to choosing materials and managing projects.
Importance of Home Insurance: They emphasize how home insurance can protect homeowners from unexpected events, such as natural disasters, theft, or accidents, and why it's a crucial component of homeownership.
Engaging and Educational Content: The videos are engaging and educational, designed to both entertain and inform viewers. They often include real-life examples and scenarios to illustrate the benefits of having comprehensive home insurance.
Brand Alignment: The collaboration aligns American Family Insurance with trusted and recognizable figures in the home improvement industry, enhancing the brand's credibility and appeal to potential customers.
Overall, the Property Brothers' video work with American Family Insurance effectively combines their home improvement expertise with the brand's message of protection and security, helping to educate and attract homeowners to the insurance products offered by American Family Insurance.
